If you’ve gotten this far, you probably already know that SEO stands for Search Engine Optimization. Simply put, SEO is a series of processes and changes to your website that make it easier for Google and the other search engines to know exactly what you do, and place your website higher in the search results when someone is looking for what you have to offer. The goal of hiring an SEO company is to increase the quality of your website and its content in order to rank well. A full explanation can be found by visiting the What is SEO? page.
Hiring the right SEO agency to work with you is important. You want to find an SEO company that knows its stuff, communicates well, is attentive to your needs, and is affordable.
Just like with any service provider, it’s best to interview and get quotes from several SEO agencies. You want to be able to compare apples to apples, so you may want to have a list of questions to ask. It’s important that anyone offering SEO consulting services asks you a lot of questions about you, your company, your goals and your vision, as well. Click here to watch a video from Google on more information on hiring an SEO company and learn more about the process.
Before making any recommendations or implementing any SEO services, we conduct a thorough SEO Analysis of your existing website. If you are getting a brand new site, we will research your industry and your competitors. Our research produces actionable data that we can use to develop your SEO strategy.
We break down the analytical data in a way that is easy to understand, and show you highlights of the report to back up what we are saying. Our SEO analysis goes much deeper than what you may be able to find on your own, as we have access to specialized databases and other tools.
We’ll share our findings with you, and then make our recommendations, which may include adding or deleting pages from your website, renaming pages, rewriting your content to optimize it for SEO, fixing broken links, adding your site to various directories and more.
Once you hire us as your SEO consulting services firm, one of the first things we will likely do is put our SEO writing expert to work. This involves updating your existing web content, or writing totally new content to optimize the text for SEO. Our content writer performs thorough keyword research for your business and your industry, and writes your new text based on a keyword map that contains your page names, key phrases and geographical areas you want to target.
SEO writing is different than writing for a brochure or for an email, as there are many rules and industry standards to follow. Bottom line, though, is your web content should be easy to read and informative, all while being optimized for the search engines. Good SEO writing will help you place high in the search engine results pages (SERPs). In other words, when someone is searching for the products or services you have to offer, your website comes up on the first page.
Once we’ve updated your text and the behind the scenes area with new page names, title tags, meta tags, description tags and more, we monitor your progress monthly, putting in additional hours to improve your rankings.
Once you have your website optimized for SEO, we suggest using blog writing to continually add new content to your website to improve your rankings for certain key phrases. Google loves new content, and blog writing is one of the easiest ways to implement that.
If you don’t have the time, inclination or writing skills to write your own blogs, we offer weekly or monthly blog writing services in several of our SEO packages. Your blogs are focused on the products and services you offer, industry news, promotions and more.
Part of our SEO consulting services involves keeping track of your website traffic. It’s important to know how people have come to your site, what search phrase they typed in, what pages they go to, how many pages they visited, what page did they leave from on your site, did they call you or fill out a form or purchase something. Are they a new customer or existing satisfied customer? All these details and more are important in determining patterns.
When website traffic patterns are decoded then we can make adjustments to your website content, pages, and SEO based on those factors in order to align your website more closely with customer goals. If you’re doing well on several seach engines but not Google, we’ll figure out why they penalized your site and fix the issue.
Our SEO services pricing is competitive in the industry. We don’t charge exorbitant prices, but our services don’t come free either. Check out our pricing page to see what the various packages go for. Based on our research and analytics, we can recommend the package we think is most suited to your business and your budget. SEO is not one size fits all.