What is SEO
If you have a business website, or you’re thinking about getting a website, you may be asking yourself, just what is SEO? Do I need SEO? How much does SEO cost? As an SEO services consulting company, we get these questions all the time, and we’d like to answer a few here.
We can start by answering “what is SEO?” with a simple SEO definition. SEO stands for Search Engine Optimization. Simply put, it is the multi-pronged effort of optimizing your website for search engines (Google, Yahoo, Bing) so that your web site ranks high for multiple keyword phrases. When someone searches for the products or services you offer you want your website showing up on page 1. If you are not on page 1 you will probably not get their business because web surfers don’t usually go beyond the first 10 organic listings!
SEO is not paid advertising. It uses the unpaid and natural (organic) process of promoting content on search engines. This includes extensive keyword research and placement both in your visible web page text and behind the scenes in your source code. SEO includes over 200 ranking factors so if you think you have search engines figured out with just some keyword research, your website will probably not perform well on search engines. You will need industry experts to get you to the top of the internet pile!
SEO is taking over for business marketing where the Yellow Pages left off. As you may have noticed, print advertising is declining in success and popularity. Most phone books end up going straight to the recycling bin. Many of today’s younger people have never used a Yellow Pages book in their life!
Statistics show 70% of internet users ignore the paid ads (PPC) at the top and click on the organic search results. Your marketing money might be better spent with an SEO company to organically optimize your web site.
You may wish to read some of our blogs on SEO for more information.
If you’re ready to invest in your company’s future, optimizing your website with our SEO consulting services is a smart move. Call Coastal Web Services today or use our contact form to set up a FREE SEO Analysis and consultation.